Located in the renowned Omotesando shopping area of Tokyo, this 24,000-square-foot store marks the latest move in Polo Ralph Lauren’s long-term strategic plan to expand its luxury business in Japan and the Pacific Rim.

The store’s striking Beaux Arts-inspired façade makes a bold statement of time-honored elegance in a shopping area famed for extravagantly modern architecture. Entering beneath massive two-story glass and bronze windows, customers embark on a continual and evolving cinematic shopping experience. As they travel through a backdrop of hand-applied Venetian plaster walls and Ottoman limestone columns and passages, they experience an eclectic mix of merchandise that spans the various Ralph Lauren lines and classifications. A series of connecting galleries evokes a residential intimacy in this building of grandly scaled proportions. One-of-a-kind antiques and vintage pieces, as well as many more exclusive limited-edition Ralph Lauren designs, punctuate this unique fusion of great American spirit with Japanese sophistication. With frequent visits, customers will be introduced to the ever-changing world of Ralph Lauren.

The store features the full range of Ralph Lauren designs and merchandise, including the luxurious men’s Purple Label, women’s Collection—shown on the runway during New York’s fashion week—the modern and stylish Black Label and the fresh and eclectic Blue Label collections, for men and women. The Tokyo flagship also currently offers an exclusive, limited-edition collection of exquisite handbags and accessories (including wallets, money clips and key holders), all constructed in the finest leathers at the highest standards of craftsmanship. In addition, customers visiting the new Tokyo flagship will experience the Ralph Lauren world of style in all its variety, with haberdashery, dress furnishings, vintage preppy, luxury women’s accessories and men’s made-to-measure.

Building on the success of his stores on London’s New Bond Street, Paris’s Place de la Madelaine and the via Montenapoleone in Milan, Ralph Lauren brings his Japanese customers a new and exciting perspective on fashion for themselves, their families, and their homes, just as he has done for his customers in America and Europe. The new Tokyo flagship is the latest installment in a decades-long story of vision, creativity and style brought to customers across the globe.

To view images of the Omotesando store-opening celebration, click here.